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HOLLY HOLLOWAY, Senior Planner

[email protected]

(865) 337-1513

With 6.5 years experience in the events industry, Holly has managed large-scale conferences, galas, and tradeshows, as well as luncheons, networking events, social gatherings, and weddings. Holly is known for her positivity and calming demeanor. She is truly an expert on event organization and client relations. Her education includes a Bachelors in Psychology from Lee University and completion of Belmont University's Meeting and Event Management Program.

In her free time, you will find Holly spending time with her family and friends or perusing the aisles of Target and HomeGoods. Holly is the ultimate hostess and finds the greatest joy in making her home a beautiful, warm and welcoming place for community. She is a creative at heart and loves local music and a good home reno project! Holly and her husband, Drew, find their greatest joy in their 3 foster kiddos, Ren, Zay, and Lyric! They are smitten with their sweet cats, Mac and Mia, too!

BROOKE CARPER, Senior Planner

[email protected]

(865) 824-8214

A graduate of the University of Tennessee, Brooke has spent the last 14 years in the event industry. After learning the tent and rental business, Brooke spent three years in managed event services, catering sales, and high-scale event production for many campus departments while working for Aramark. Brooke then went on to another market segment of the industry, serving as Director of Catering, then Director of Group Sales, at a full-service, downtown convention hotel. After nearly four years in a variety of roles, Brooke took a role with UT Office of Admissions, producing over 90 events per year for over 40k students, both locally and nationwide. For the past three years, Brooke has served as an Event Manager for a contract event management company based out of Washington, D.C. These events are managed full-scale, with over $6 million in annual hotel and event spend, as well as, more that 30k attendees.

Brooke has been heavily involved with UT Alumni groups, Leadership Knoxville, and served on the Board of Directors for Dogwood Arts Festival. Further, for 2018, Brooke will serve as overall Co-Chair of the Festival, and continue her work leading the team which produces the flagship Dogwood Arts Festival on Market Square.

EventShopHeadshots-339

HOLLY HOLLOWAY, Senior Planner

[email protected]

(865) 337-1513

With 6.5 years experience in the events industry, Holly has managed large-scale conferences, galas, and tradeshows, as well as luncheons, networking events, social gatherings, and weddings. Holly is known for her positivity and calming demeanor. She is truly an expert on event organization and client relations. Her education includes a Bachelors in Psychology from Lee University and completion of Belmont University's Meeting and Event Management Program.

In her free time, you will find Holly spending time with her family and friends or perusing the aisles of Target and HomeGoods. Holly is the ultimate hostess and finds the greatest joy in making her home a beautiful, warm and welcoming place for community. She is a creative at heart and loves local music and a good home reno project! Holly and her husband, Drew, find their greatest joy in their 3 foster kiddos, Ren, Zay, and Lyric! They are smitten with their sweet cats, Mac and Mia, too!

Brooke Headshot

BROOKE CARPER, Senior Planner

[email protected]

(865) 824-8214

A graduate of the University of Tennessee, Brooke has spent the last 14 years in the event industry. After learning the tent and rental business, Brooke spent three years in managed event services, catering sales, and high-scale event production for many campus departments while working for Aramark. Brooke then went on to another market segment of the industry, serving as Director of Catering, then Director of Group Sales, at a full-service, downtown convention hotel. After nearly four years in a variety of roles, Brooke took a role with UT Office of Admissions, producing over 90 events per year for over 40k students, both locally and nationwide. For the past three years, Brooke has served as an Event Manager for a contract event management company based out of Washington, D.C. These events are managed full-scale, with over $6 million in annual hotel and event spend, as well as, more that 30k attendees.

Brooke has been heavily involved with UT Alumni groups, Leadership Knoxville, and served on the Board of Directors for Dogwood Arts Festival. Further, for 2018, Brooke will serve as overall Co-Chair of the Festival, and continue her work leading the team which produces the flagship Dogwood Arts Festival on Market Square.

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LAUREN WOLFORD, Event Planner

[email protected]

Lauren is a native of Virginia and fell in love with Knoxville as a college student. Lauren graduated from the University of Tennessee in 2013 with a Bachelor’s degree in Psychology. She has experience in all areas of event planning including: corporate events, weddings, local festivals, conferences and social gatherings. She loves seeing all the little pieces and details come together into something amazing. Lauren is best known for her organizational skills, attention to detail, ability to problem solve and congeniality. She believes any time spent planning an event is time well spent!

When Lauren is not busy making dreams come to life with us in the office, you can most likely find her sharing a drink with friends over a board game. In the fall, you will find her at Neyland Stadium losing her voice. A perfect weekend for Lauren would be spent cruising the lake, enjoying some sun and tacos, surrounded by her loved ones. She loves to travel and discover new places. Lauren is so excited to be a part of creating memorable events for all our clients.

NICOLE THREADGILL, Event Planner

[email protected]

Meet Nicole. Nicole has called Knoxville her home since 2009. Graduating from the University of Tennessee at Knoxville with a Bachelor of Arts in Communication Studies, she prides herself on her ability to adapt to every client’s unique style and needs. Nicole has been in the events industry for 5 years picking up an array of skills such as hotel banquets, venue management, event coordinating, and event design. She’s never met a spreadsheet she didn’t love. She can often be found binge listening to podcasts or Lizzo. To balance herself out, she invests in yoga. Nicole is currently in Yoga Teacher Training and will be certified this December! She comes from a long line of incredible women that value a good meal, fine china, and a well set table.

EventShopHeadshots-299 (1)

LAUREN WOLFORD, Event Planner

[email protected]

Lauren is a native of Virginia and fell in love with Knoxville as a college student. Lauren graduated from the University of Tennessee in 2013 with a Bachelor’s degree in Psychology. She has experience in all areas of event planning including: corporate events, weddings, local festivals, conferences and social gatherings. She loves seeing all the little pieces and details come together into something amazing. Lauren is best known for her organizational skills, attention to detail, ability to problem solve and congeniality. She believes any time spent planning an event is time well spent!

When Lauren is not busy making dreams come to life with us in the office, you can most likely find her sharing a drink with friends over a board game. In the fall, you will find her at Neyland Stadium losing her voice. A perfect weekend for Lauren would be spent cruising the lake, enjoying some sun and tacos, surrounded by her loved ones. She loves to travel and discover new places. Lauren is so excited to be a part of creating memorable events for all our clients.

EventShopHeadshots-252

NICOLE THREADGILL, Event Planner

[email protected]

Meet Nicole. Nicole has called Knoxville her home since 2009. Graduating from the University of Tennessee at Knoxville with a Bachelor of Arts in Communication Studies, she prides herself on her ability to adapt to every client’s unique style and needs. Nicole has been in the events industry for 5 years picking up an array of skills such as hotel banquets, venue management, event coordinating, and event design. She’s never met a spreadsheet she didn’t love. She can often be found binge listening to podcasts or Lizzo. To balance herself out, she invests in yoga. Nicole is currently in Yoga Teacher Training and will be certified this December! She comes from a long line of incredible women that value a good meal, fine china, and a well set table.

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JORDYN ROTROFF, Event Planner

[email protected]

A proud graduate from the University of Tennessee, Knoxville with a BS in Retail, Hospitality, and Tourism Management. Trained on the staff at Blackberry Farm in the foothills of the Smoky Mountains. Organic garden-hand by day, fine dining dinner service staff member by night in The Barn. Former Creative Project Manager and deliverer of impeccable dining experiences at JC Holdway. Proud dog mom of Canyon, the Grand. Lover of live music, fine wine, the West, and all things outdoors. Particularly passionate about creating event atmospheres that are magically unforgettable, specifically ones that benefit local and national non-profit organizations. Enjoys planning hard and playing hard too.

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