History

She has planned for lots of friends, but also some amazing clients and community events….and loves it!

Brooke got started with her first “big girl job” at Aramark managed services, where she learned to juggle catering sales, food production, and event planning. She says that while it was like being thrown into the fire, “there is truly no better way to learn the whole of the catering and service industry, and being able to do it at my Alma Mater was a real dream. Plus, I made some life-long friends, which is invaluable to me.”

Then, off to the hotel and convention world at a full-service convention property undergoing a multi-million dollar renovation. Brooke preaches, to essentially any future planner that will listen, to absolutely work at a full-service hotel, learn as much as you can about every department, and be a team player. She does not believe in “that’s not my job” or “that’s how we’ve always done it.” And, that’s how she rolls. After starting as the Director of Catering, she moved over to group sales and serviced the SMERFE and University of Tennessee markets. This means she is a boss at negotiating group sales contracts, discounted rates, concessions and overall understands both sides of this coin…to the great benefit of her clients!

And, now it’s time to bring it back home…she then got the “dream job” at the University of Tennessee Office of Admissions. Y’all, this was a big job! She started at 31 events in the year, and planned 92 the following year. Through the creative design, venue selection, and over 300 negotiated contracts, these events helped move the needle for attracting and admitting students to the University through community events nationwide. It was a blast, and she still misses and loves her UTK team…she will forever bleed orange.